Simply engineering a good product or service isn't good enough anymore. To get ahead, you have to engineer how people feel about it too.

Brand clarity is when others see you the same as you see yourself. There’s no point thinking you’re Mother Teresa if everyone else thinks you’re

The primary goal is to create an environment where doing the right thing for the right reason is not only 'possible', but the only acceptable action.

To build a relevant brand that has meaning, you need to know why you exist. Start with your purpose. Nail that and the rest is easy.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Every brand can be exciting; you just have to create the right hook. That's what I love to do... find the insights that create the hook.

People are influenced by what appears on social media. Unless a company steers those conversations their brand will be created for them, by others.

Strategic creative is important in branding because it transforms all the ethereal thinking into things people can see and experience.

Your website should extend your brand story in a way that is compelling and adds value for your customers.

If brand is the personality of a company, then photography is a powerful medium because it quickly articulates character and sentiment.

It doesn't matter how much we like our own advertising; we're rarely in our own target market. Let's address the consumer on their own terms.