Kim Peacock

Communications Strategist

Kim has been a communication strategist on some of the world’s largest consumer and B2B brands, spanning most sectors.

For more than 20 years, Kim has led organizations in finding solutions to complex challenges, and identifying and capitalizing on opportunities. She specializes in developing communications strategies and navigating organizational complexity and change by devising strategy that translates clearly and simply, is tied directly to vision and objectives, and creates value at the core. She has worked with a wide variety of sectors across Canada, the U.S., and around the globe. These include some of the world’s largest consumer and B2B brands, as well as companies in the energy, transportation, real estate, infrastructure, and insurance sectors.

Kim was recruited to Vancouver from Toronto in 2005 to become Publisher of Transcontinental’s Western Media Group, overseeing its flagship titles Vancouver magazine and Western Living. Responsible for all aspects of strategic leadership and operational management of the portfolio, she led the repositioning and redesign of both flagship titles, resulting in double-digit growth in audience, advertising revenue and newsstand sales.  This was achieved by transforming from primarily a print-based model to a multi-platform brand that included digital and social media, events, and custom publishing. Through this period she developed an extensive network and strong partnerships in government, business, and media, and honed her skills as a communication strategist.

In 2012, she joined HootSuite Media, Inc. as its first Director of Global Marketing, developing the strategy for the expansion of its Enterprise product outside North America.  Most recently, as General Manager of Edelman Canada West, she led the company’s western growth strategy, and counseled clients at the most senior level on media relations and engagement, stakeholder and community relations, municipal and provincial government relations, crisis and issues management, internal communications, corporate social responsibility and change management.